Templates

Start from one that already works.

Every template is a complete funnel: the questions, the rubric that scores them, and the bands that decide who gets called. Take one and change anything in it.

qualifier B2B service enquiry Budget, timeline and authority in four steps — the shortest route to knowing whether to call. 6 questions · 4 criteria · 3 bands NurtureReviewHot scorecard Self-assessment scorecard Respondents get a result worth reading, you get a scored lead. Good top-of-funnel bait. 5 questions · 3 criteria · 3 bands NurtureReviewHot qualifier Crowdfunder intake Separates people with a campaign date from people with an idea, before anyone books a call. 5 questions · 3 criteria · 3 bands NurtureReviewHot

There are 3, and that is the real number.

We would rather ship 3 templates that are genuinely good than thirty that are a category list with questions attached. Each of these was built against a real qualification problem, and each one's rubric is a starting point somebody has argued about.

More arrive as we validate them. If the one you need is not here, start from the closest and change it — that is what they are for.