qualifier template

B2B service enquiry

Budget, timeline and authority in four steps — the shortest route to knowing whether to call.

6 questions · 4 criteria · 3 bands

What it asks

6 questions, in this order. One of them is prose, and the rubric reads it into a typed fact rather than making the respondent tick a box.

Free text In your own words, what needs doing? Read into typed facts
Choice What's the budget for this? Required
Choice When do you want work to start? Required
Choice Who signs this off? Required
Name Your name Required
Email Your email Required

What it scores

Criteria and weights

4 criteria, 100 points. Every weight is yours to change.

Budget 35
Timeline 25
Authority 20
Fit 20

Bands and thresholds

Where a score lands decides what happens next.

Nurture 0–44 Not counted as qualified
Review 45–69 Not counted as qualified
Hot 70–100 Counts as qualified

It also rules people out

A disqualifier ends the funnel early and says why, rather than scoring somebody low and wasting a call.

Budget is Under $10,000 Projects under $10,000 are outside what we take on.

Using it copies it

A template is a snapshot, not a link. When you use this one it is copied into your workspace, and it is yours from that moment — rename it, cut a question, move every weight. If we improve this template next month, nothing happens to your funnel. Nobody can change a funnel that is collecting leads except you.

Use this template and change anything in it.

Free plan, no card. It is copied into your workspace and you edit it like any other funnel.

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